In this blog, we’ll be looking at the best email marketing platforms in 2024.
Let’s get started!
A digital marketing strategy that does not include email marketing is simply incomplete. A good email marketing strategy and a potent email marketing tool can scale your business to new heights. Use features such as automation and A/B testing to know and engage with your customers better. Pick an email marketing software that can strengthen the communication between you and your customers. Let email marketing help you update your customers about packages, offers, and more.
Looking to upgrade your digital marketing strategy? Here are 10 of the best email marketing platforms for you.
1. HubSpot:
HubSpot is among the oldest, most widely accepted email marketing tools. HubSpot offers many features that can help you accelerate your business. It includes a marketing hub and also a sales hub (CRM). You can explore the marketing hub for features such as creating landing pages, social media ads, SEO activity, email marketing, and content generation.
The sales tool helps you track emails, schedule meetings and CRM activities, create email sequences, and report. If you want a one-stop shop for all your digital marketing activities, HubSpot can be an excellent starting point.
2. Mailchimp:
Want a simple, easy-to-use, hassle-free platform for your email marketing needs? Choose Mailchimp. Known for its simplicity and user-friendliness, Mailchimp has loyal users for a reason. This marketing tool is excellent for newbies looking to catalyze business and tap into leads. Mailchimp offers marketing features such as A/B testing, custom list preparation, segmentation options, and prebuild lists and send time optimizations.
The best part is that you can customize your emails to suit your needs. The platform has also scaled up to allow social media scheduling and ads. For email marketing, opt for simple pre-built workflows for the re-engagement of your cold leads.
3. Mailer Lite:
Beginners looking for an easy-to-use platform that helps you create a range of email marketing campaigns prefer Mailer Lite. This email-building software has a simple drag-and-drop feature that simplifies email marketing. You can engage with your clients by adding sign-up forms, creating fun landing pages, and more.
Mailer Lite also lets you create a website too. Mailer Lite offers various email marketing features such as personalization and automation based on user. Clients can opt for A/B testing and delivery optimization based on time zone to transform business.
4. Convert Kit:
If you are looking to customize your email marketing and create powerful landing page designs, Covert Kit is an excellent email marketing tool. It allows quick automation, creating email marketing flows and sequences that will increase user retention. The best part is the simplification and visual display of marketing flows, which simplifies automation for you.
5. Klaviyo
Do you run an e-commerce business and need to send your client multiple email types? Klaviyo is an excellent tool that allows marketers to send emails during multiple phases of the user journey. It offers a range of ready-made email marketing email templates that can supercharge your communication.
Klaviyo also has features to monitor website interactions, set triggers for email automation, and segment emails. Such tools can help you understand your buyer better and create customized messaging in the future. Choose Klaviyo for e-commerce as it is the best email marketing tool for shopify.
6. AWeber
AWeber helps ease your email marketing journey by simplifying the process. This marketing tool offers features such as tags that help you categorize your customers. Therefore, any future communications will add more value to your client. There are predesigned workflows that are built to increase user engagement and add value to your client. Set your target audience and get started with your email marketing strategies. The ready-to-use email marketing email template makes the task easier for you.
7. Brevo
Brevo is among the popular email marketing tools that deliver potent results. This platform, too, offers all-in-one CRM features that can make your digital marketing needs feel like a cakewalk. Some cool features of Brevo’s email marketing tool include AI automation, send time optimization, detailed analytics, drag and drop feature, customizable template, audience segmentation, and more. Further benefits include lead scoring, website tracking, contact management, omnichannel automation, and more.
8. Campaigner
Campaigner is a powerful email marketing tool apt for experienced marketers. If you have an understanding of the world of email marketing, then choose this email marketing tool. It offers simple and useful automation; it might be more complex, but it offers various tutorials and resources. It is helpful as it offers a very customisable UI that can help integrate various third party software’s and ensure a high conversion lead flow.
9. Get Response
If you have been looking for an easy-to-use, simple email marketing tool, Get Response is a great option. It offers features such as SMS and email chat, great e-commerce integration, auto-responder options, and more. It is a hassle-free email marketing tool that works and has no fluff.
10. Zoho Campaigns
Zoho can be a one-stop CRM for small to medium businesses. Therefore, an in-house email marketing tool simplifies the task. It has good integration with all other Zoho services, well-designed campaigns and marketing tools, and more. Zoho’s strength lies in the premium reporting quality it offers users, making it a preferred partner for CRM needs and email marketing.
Want to Learn email marketing hacks?
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FAQs
- Which is the most popular email marketing software?
Brevo, Mailchimp, and HubSpot are among the top contenders for email marketing software. However, depending on the user’s requirements, different software tools offer different strengths that can resonate with the user at better budgets.
- How can I start email marketing?
Once your customer email lists are ready, you can start by signing up for the top email marketing tools for free. Here, you can create different email lists, create emails from templates or landing pages, test your email, and check analytics.
- Is email marketing still effective?
Yes, when done right, email marketing can truly fuel your business growth and tap into cold or warm leads. Finding the right email marketing software free at first, using email templates, and creating good email flows can help your business grow.
